The Kotler Experience: Watch Here.
KBP is the only global business program under the brand name of a management guru, Philip Kotler, offering first-class education in countries across the globe. We partner with universities and institutions with renowned academics and lecturers to bring you cutting-edge curriculum that challenges you to further your skills.
Meet our lecturers
Our speakers come from top universities and multinational corporations all over the world. Tap into their expertise via our exclusive video content or choose from our world summit highlights.
Philip Kotler
Founder, Kotler Business Program
Distinguished Marketing Professor,
Kellogg School of Management
Kozo Takaoka
President, Kotler Business Program
President and CEO,
Nestlé Japan
Marc Oliver Opresnik
CEO, Kotler Business Program
Marketing Professor,
Luebeck University of Applied Sciences, Germany
Additional Contributors
Imad Balbaki
VP of Development,
American University of Beirut
Linden Brown
Chairman,
MarketCulture
Jeff French
CEO,
Strategic Social Marketing
Evert Gummesson
Professor Emeritus,
Stockholm Business School
Dominique Hanssens
Distinguished Marketing Professor,
UCLA School of Management
Chris Horton
Digital Strategist,
Synecore
Hermawan Kartajaya
Founder & CEO,
MarkPlus Inc.
Ira Kaufman
CEO,
Entwine Digital
Tom Kuczmarski
Senior Partner & President,
Kuczmarski Innovation
Nancy Lee
Founder & President,
Social Marketing Services, Inc.
Martin Lindstrom
Branding Expert & Consultant
Igor Mann
Founder,
Kongru
Al Ries
Co-Founder & Chairman,
Ries & Ries Focusing Consultants
Martha Rogers
Founding Partner,
Peppers & Rogers Group
Mohan Sawhney
McCormick Tribune Professor of Technology,
Kellogg School of Management
Jagdish Seth
Marketing Professor,
Emory University Business School
Hermann Simon
Founder & Chairman,
Simon-Kucher & Partners
Walter Vieira
Marketing Consultant
Rob Wolcott
Co-Founder & Executive Director,
Kellogg Innovation Network (KIN)
Some of our Outstanding Features:
100% Online learning format ensures maximum flexibility.
Variety of courses aimed at both students and professionals, as well as executives and entrepreneurs in all branches and industries
Hands-on practical approach allows you to apply your newfound knowledge directly to your business
Features distinguished professors and leading experts in their field
Hours of exclusive video content
Interactive modules for an engaging and practical learning experience
Automated, instant assessments and grading guarantee feedback on your progress
Receive a course certificate within 3-6 weeks
Kotler brand reputation
Course Description:
This is a mini version of ‘Essentials of Marketing’. The aim is to provide students with the basic knowledge and understanding of the key principles of Marketing. Learning will be through contents delivered on the web, videos and extra readings.
Aim of this course:
This module provides an understanding of the basic and fundamental concepts and terminology used in marketing. It provides a knowledge and understanding of the role and function of marketing within organizations and explores the factors that can influence consumer behaviour. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context.
Students will learn strategic challenges and opportunities created by the dynamic nature of markets. You will also study marketing strategies, and determine which ones are relevant and feasible for your organization and which ones can maximize the bottom line.
Who can benefit from this course?
The course is aimed at high school and college students, non-managerial staff and first-line managers. Younger students may benefit who are interested in acquiring basic knowledge in marketing by learning the key principles from world-renowned experts. This course is also well-suited for college-aged students who are not currently studying any subject related to economics (such as architecture, design etc.) and who want to build their potential and increase later job opportunities. Lastly, the course also targets the working sector, practitioners and entrepreneurs who want to better apply marketing strategies and tools to their daily work.
Course Structure:
- The Nature of Marketing: Creating and Capturing Customer Value
- Marketing Research & Gaining Consumer Insights
- Creating Value through Products and Brands
- Creating Value through Pricing
- Creating Value through Distribution
- Creating Value through Communication
Entry Requirements:
None required; this course is open to all.
How long will this course take?
- E-Learning (video): 25 hours (recommended, although actual videos are 6 hours long.)
- E-Book Learning: 45 hours
- Total E-Learning: 70 hours
- Online Test: 2 hours
Assessments:
Online assessments are included, which are comprised of multiple choice questions as well as essays and discussion questions. To gain the certificate, a student should achieve a minimum score of 60% which results in a “satisfactory” degree.
Certificate:
Participants will receive a certificate with their respective performance with a unique ‘Registration Number’.
Essentials of Marketing
Course Description:
This is a stand-alone product and course. The aim is to provide students with the basic knowledge and understanding of the key principles of Marketing Management. This certification consists of one learning module. The learning will be through related contents delivered on the web, videos and extra readings.
Aim of this course:
This course provides an understanding of the key concepts and terminology used in marketing management. It also provides students with a knowledge and understanding of the role and function of marketing within organizations and explores the factors that can influence consumer behavior.
Students will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows participants how they are applied in context.
You will learn strategic challenges and opportunities created by the dynamic nature of markets. You will also study marketing strategies, and determine which ones are relevant and feasible for your organization and which ones can maximize the bottom line. Students will learn how corporate responsibilities (including green and social) can serve to energize the organization and foster internal cooperation and communication.
Participants will study customer value propositions, assets and competencies, as well as structured strategic analysis, including detailed customer, competitor, market, environmental and internal analysis.
Who can benefit from this course?
The course is aimed at college students as well as non-managerial staff and first-line managers. Students will benefit from this course by building their potential and to increase later job opportunities. Additionally, this course is suitable for practitioners and entrepreneurs who want to better apply marketing strategies and tools to their daily work.
Course Structure:
The Essentials of Marketing course comprises the following structure and chapters:
- The Nature of Marketing: Creating and Capturing Customer Value
- Company and Marketing Strategy
- Analyzing the Marketing Environment
- Marketing Research & Gaining Consumer Insights
- Understanding Consumer and Business Buyer Behavior
- Market Segmentation, Targeting and Positioning
- Creating Value through Products and Brands
- Creating Value through Pricing
- Creating Value through Distribution
- Creating Value through Communication
- Global Marketing
- Sustainable Marketing and Marketing Ethics
Entry Requirements:
This course requires a High School Degree / A-Levels and/or Professional experience in Marketing (e. g. in the form of a practical training).
How long will this course take?
- E-Learning (video): 50 hours (recommended, although actual videos are 10 hours long.)
- E-Book Learning: 100 hours
- Total E-Learning: 150 hours
- Online Test: 3 hours
Assessments:
Online assessments are included, which are comprised of multiple choice questions as well as essays and discussion questions. To gain the certificate, a student should achieve a minimum score of 60% which results in a “satisfactory” degree.
Certificate:
Participants will receive a certificate with their respective performance with a unique ‘Registration Number’.